Integrating an online payment gateway, like Payleap, is only the first step in creating an ecommerce site that propels visitors to actually purchase from your business.
It is estimated that 97 out 100 visitors of your site leave without buying anything. The act of placing products in their shopping cart, but not completing the checkout process is commonly referred to as shopping “cart abandonment.”
So, when you choose Payleap’s internet payment gateway to open up your store to the online community, it’s important to know how to get the most success out of your ecommerce payment gateway. One way to encourage uneasy visitors to buy is to “explain your security, encryption and data protection policies.” In this example, Payleap’s reputation as a safe and secure online payment gateway could be easily highlighted, and effectively curb the “cart abandonment” trend on your site.
Other alternatives to help users with purchasing from your business is to “make sure your site is fast.” A slow site means longer time for a possible customer to ruminate over his/her virtual shopping cart items, and to question the efficiency of your site. Investing in a good web host, and using images appropriately-sized for web viewing and loading are key factors in the speediness of your site.
When you have Payleap, the premier online payment gateway, incorporated into your site, it would be a shame to waste it. For more helpful hints on how to persuade visitors to complete the checkout process, visit “Preventing Shopping Cart Abandonment.”
Tags: cart abandonment, ecommerce payment gateway, internet payment gateway, Online Payment Gateway, preventing shopping cart abandonment, shopping cart, shopping cart provider, shopping cart providers
